StratIS / Brand system
Simplify.
Secure.
Support.
A calm, capable brand for the systems behind East Kootenay businesses.
01 / Foundation
Local, capable
and clear.
StratIS is a Cranbrook-based managed IT and cybersecurity partner serving the East Kootenay. The brand should feel technical enough to inspire confidence and human enough to feel accountable.
- Practical, not performative
- Security-first, not fear-first
- Local and accountable
- Clear, direct and useful
02 / Colour
Stable structure.
Dynamic signal.
#102A3BStructure / dark surfaces#F4F1E8Editorial background#48D2BFAction / selected states#0AA7E8Top-of-page signal#1CE88BProgress / success#DCEBE6Soft panels#E4B967Limited accent#78909ASupporting copy03 / Typography
Technical,
readable.
Keep paragraphs, navigation and interface copy comfortable and clear.
CRANBROOK · EAST KOOTENAY · 202604 / Experience
One strong idea
per section.
Use navy technical fields against warm cream editorial sections. Prefer strong compositions over repeated equal-weight cards.
Sequence and confidence, not noise. Reserve layout space, support reduced motion and keep network fields subtle.
Use direct actions: Get practical IT help · Talk to StratIS · Get a personal action plan.
Choose candid workplace photography, restrained desaturation and real geographic data where maps are used.
05 / Voice
Useful, not
performative.
“Technology should work in the background—not become another thing your team has to manage.”
Write in plain Canadian English with a calm, capable tone. Lead with the customer’s operational outcome. Use “your team”, “your business” and “the next sensible step”.